The lines between video content, community, and transaction are blurring. Hear how today’s retailers and brands are moving beyond impressions to build integrated commerce experiences within video itself. Featuring case-driven presentations followed by a panel discussion, this session will examine how video is evolving as a scalable revenue stream driving action as well as building brand awareness and affinity. 

Speakers will examine: 
•        What’s working in sponsored content, creator-led commerce and product placement
•        Balancing brand storytelling needs without disrupting authenticity 
•        How to align video strategy with broader ecommerce business goals