Entertainment is quickly becoming a core pillar of modern brand strategy with partnerships spanning streaming platforms, original productions, live experiences, and short-form ecosystems. This panel will discuss how leaders are building and adapting benchmarking strategies for entertainment investments.

Panelists will explore: 
•        Evaluating and measuring cultural relevance/resonance across platforms
•        Internal framework strategy for an entertainment portfolio approach 
•        Determining when a partnership merits expansion, renewal, or exit