The process of selecting a new tech solution provider is routine and yet constantly presents fresh challenges. Shoptalk’s Meetup program helps remove an element of chance from the process, but even with curated, 15-minute meetings, the process of matching a solution to a need can be challenging, especially when tech buyers and sellers do not speak quite the same professional language. This session features a dialogue between the sides in those conversations, revealing how easy and often miscommunication and wrong expectations can occur. You’ll leave with a deeper understanding of how and why this happens, and be better equipped to head off these situations in the future.