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Sep 29 2026
9:50 AM - 10:10 AM
The Discovery Stage 2

The B2B Exchange at Shoptalk, powered by Master B2B

Punchout: The Hidden Growth Lever in B2B Commerce

Winning B2B business requires more than a great website. Learn how punchout connects your catalog directly to customers' procurement systems, expanding product choice, reducing purchasing costs, and unlocking enterprise accounts tied to negotiated contracts. You'll leave understanding why punchout is becoming essential for B2C brands pursuing wholesale growth.

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