Andrej Maihorn is Head of B2B Product Marketing at Kibo Commerce, where he leads the company's B2B pipeline growth strategy. He brings 29 years of eCommerce experience, including leadership roles at Intershop, Elastic Path, and Spryker. He's spent most of his career deep in B2B specifically, working closely with enterprises like Danaher, HPE, and Illumina on platform transformation and go-to-market strategy. Before joining Kibo, he ran a boutique advisory practice focused on B2B commerce and SaaS positioning.