Ashye Marcus is Stripe's Head of Retail GTM, leading global go-to-market strategy across brands, marketplaces, and platforms. She partners with today's and tomorrow's leading retailers to unlock new business models, elevate customer experiences, and drive operational efficiency through Stripe's financial infrastructure.

Ashye is a retail insider turned technologist who has covered the industry from critical vantage points: investment banking, brand-side operations, fashion tech startups, and big tech. She spent years on the retail side in general management, business development & strategy, and merchandising roles at leading brands (ex-Nike, Cole Haan, Liz Claiborne Inc). That foundation shaped her move into technology, where she scaled Amazon/AWS's cutting-edge retail tech solutions and held VP-level roles at high-growth fashion tech startups building partnerships and go-to-market from the ground up. The result is a 360° view of the retail industry that grounds everything she does today.

Her work sits at the convergence of where consumers are headed and what the infrastructure needs to look like to meet them there. A recognized expert in agentic commerce, Ashye is passionate about helping retailers leverage AI to transform how they operate and thrive in the next era of commerce.