Berit Bauer is Vice President of Digital Site Merchandising and Operations at Target. She began her Target journey more than 25 years ago as a 16-year-old team member at her local store, where she discovered a lasting passion for retail.

That early experience led her to study marketing and psychology at the Wisconsin School of Business at the University of Wisconsin–Madison. Since then, Berit has built a well-rounded career across Target headquarters, with roles in buying, merchandising, inventory management, store operations, and digital.

Today, she leads Digital’s Site Merchandising and Operations team, focused on shaping a seamless and engaging online guest experience while connecting strategy across teams and channels.