Brennen Volbeda is Senior Director of Digital Experience & Strategy at Polyconcept North America (PCNA), where he leads digital commerce, CRM, marketing technology, AI initiatives, and customer experience strategy. He is responsible for connecting channels, customer data, and sales enablement to create seamless B2B buying experiences and drive measurable business growth. A frequent speaker at industry conferences including B2B Online, eCom Edit, and Znode Grow, Brennen shares practical insights on AI, digital transformation, personalization, and the future of B2B commerce.