Denise Foley is Executive Vice President of eCommerce at ULE Group, where she leads the company’s digital commerce strategy and transformation. With more than 15 years of experience across eCommerce, merchandising, digital strategy and operations, Denise has built and scaled digital businesses across both B2B and consumer environments. At ULE Group, she led the launch of a new eCommerce platform and supporting technology ecosystem, connecting complex product, pricing and customer data while expanding the company’s digital capabilities. Prior to ULE Group, Denise held senior eCommerce and merchandising leadership roles at Bollman Hat Company, Di Bruno Bros., Rite Aid and Pet360, where she led initiatives spanning digital growth, customer experience, merchandising,

marketplaces and omnichannel strategy.