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Dylan Figlo

CEO
Wamsutta

Dylan Figlo is the Chief Executive Officer of Wamsutta DTC, where he leads the company’s next chapter as one of America’s most iconic home brands enters a new era of direct-to-consumer growth. Prior to becoming CEO, Dylan spent nearly two years leading Wamsutta’s transformation through his agency, Decent Startup, overseeing the brand’s digital relaunch, customer experience, creative direction and ecommerce strategy. Over the past 15 years, Dylan has helped build consumer brands at every stage—from early growth at Bonobos, to leading marketing during Tuft & Needle’s breakout years, to founding Decent Startup, where he partnered with companies ranging from emerging startups to established heritage brands. Throughout his career, he’s focused on building enduring brands through thoughtful customer experience, disciplined growth and long-term stewardship. As DTC CEO, Dylan will oversee Wamsutta’s brand, product, ecommerce and growth strategy, bringing together modern technology with timeless principles of craftsmanship, service and customer connection.

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Oct 01 2026
13:20 - 14:00
Shopper Motivation Stage
AI and DataFulfillment & Delivery

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