As Director of Ecommerce at AG Jeans, Jason leads digital strategy, site experience, and online merchandising for one of premium denim's most beloved labels. With more than 12 years of experience across fashion, footwear, and lifestyle retail, he has built his career on translating customer signals into smart, timely business decisions — the kind that protect margins and open new paths to growth precisely when the market feels most uncertain.

Jason's background spans some of retail's most dynamic brands, including Hoka, UGG, Sanuk, and Teva under Deckers Brands, and Crocs where he held senior roles in ecommerce and global go-to-market strategy. Across those experiences, a consistent theme emerged: the brands that adapt fastest aren't necessarily the ones with the biggest teams or the most resources. They're the ones that stay closest to their customers — monitoring behavior, reading the data, and creating internal alignment quickly enough to act on what they find.

That customer-first mindset shapes everything Jason does, from assortment planning to digital experience decisions. He's a firm believer that agility isn't just an operational capability — it's a cultural one, built by teams that treat customer insight as a strategic input rather than an afterthought.

At Shop Talk, Jason will share how keeping a genuine pulse on customer needs has guided his approach to navigating fast-changing market conditions — and why the brands winning right now are the ones that never stop listening.