Joe Yakuel

Founder & CEO

WITHIN

Joe Yakuel is the founder and CEO of WITHIN, an integrated media and creative agency behind some of the world's most ambitious consumer brands, including The North Face, Ben & Jerry's, Foot Locker, Movado Group, and Claire's. Founded in 2015, WITHIN brings together media, creative, measurement, and AI systems to help brands build marketing that resonates with consumers and delivers measurable business results. Prior to starting WITHIN, Joe held senior marketing roles at Quidsi (acquired by Amazon) and The Vitamin Shoppe, where he led both eCommerce and retail marketing. Through these experiences, he developed a deep appreciation for the D2C model and its emphasis on customer lifetime value. However, Joe discovered that most external agencies operated as vendors rather than true partners. He built WITHIN to function as an extension of its clients’ teams, using a holistic marketing approach that integrates media and creative across channels and ties every action back to core business objectives. Since 2015, WITHIN has generated more than $5 billion in revenue for its brand partners.

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30 Sep 2026

09:50 - 10:30

Studio B

AI and DataEcommerceManagementMerchandisingOps and Supply chain

Overhyped! Blunt Takes on Hot (or Not) Technologies

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Joe Yakuel

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