Lauren Perez is Senior Vice President of Global Marketing at TGI Fridays, a leading restaurant franchise where the world goes to celebrate. Since joining Fridays in April 2023, Lauren has held various senior marketing roles, playing a pivotal role in driving the brand's overall marketing strategy. With nearly 20 years of experience in integrated brand marketing, strategy, and management across the food & beverage, CPG, travel, and retail industries, Lauren is known for her ability to bring brands to life through innovative storytelling. She has a proven track record of driving revenue growth, building modern marketing infrastructures, and successfully guiding organizations through transformational moments, including new brand launches, digital innovation, and periods of ownership change. Throughout her career, Lauren has led high-performing marketing teams at organizations including TGI Fridays, Cicis Pizza, Del Frisco's Restaurant Group, WorldVentures, Yum! Brands, and top global PR firms. Lauren holds a Master of Science in Integrated Marketing from Northwestern University and a Bachelor of Arts in Sociology/Political Science from the University of Illinois, and has been recognized with the Yum! Brands Chief Marketing Officer's Award and selection into their prestigious CMO Leadership Program.