Liza Amlani

Founder & Principal

Retail Strategy Group

Liza Amlani, known as The Chief Merchant, is the Principal of Retail Strategy Group. She creates dramatic results for her clients, including full-price sales, improving margins, and preventing costly excess inventory. Liza is the host of The Chief Merchant MinuteTM and co-author of The Wholesale and The Material Life: Process Innovation for Retailers and Brands. Liza is a RETHINK Retail Global Expert and an NRF Retail Voice.

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01 Oct 2026

12:00 - 12:20

Shopper Motivation Stage

AI and DataMerchandising

Holistic Merchandising: Leveraging Org-Wide Data Streams for Better Planning

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Liza Amlani

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