Melissa Wong is the co-founder and CEO of Zipline, the leading operations platform for field teams with brick and mortar brands. Founded in 2014, Zipline drives better business agility, sales execution, and employee engagement for the world’s most innovative retail brands. Today, tens of thousands of stores and hundreds of thousands of users around the world trust, and love, Zipline to streamline their operations and improve their businesses, including Gap, Sephora, AEO Inc., O’Reilly, 7-Eleven, and more.

Under Melissa’s leadership, Zipline has achieved a Net Promoter Score of 85, received an honorable mention in Fast Company for World-Changing Ideas, was included in the Inc. 5000's list of fastest-growing private companies, and CBInsights ranked Zipline as one of the 100 most promising B2B retail tech companies in the world. Zipline is Great Place to Work-Certified for its employee engagement and culture.

In her role as CEO, Melissa has been recognized as a Stevie Gold winner for Best Female Entrepreneur, a Stevie Bronze winner for Female Executive of the Year, a Tech Trailblazer finalist, a Retail Today Top 50 Influential Woman, one of the "50 Outstanding Women in Retail," a Business Insider retail power player recognized for revolutionizing the in-store shopping experience, a VIP Bridge Builder, a RIS Retail Industry Mover and Shaker, and a RETHINK Retail Top Retail Influencer since 2022. Most recently, she was named to Inc.'s 2026 Female Founders 500 list and selected as the 2026 RetailTech Company CEO of the Year by the RetailTech Breakthrough Awards. A frequent industry speaker, she has taken the stage at dozens of tech and retail events including ShopTalk, NRF, TechCrunch Disrupt, and the Women in Retail Leadership Summit.

Prior to starting the company, Melissa spent ten years leading communication for a major specialty retailer, focused on getting stores to execute to brand standards. A Bay Area native, Melissa graduated from Bates College and returned to the Bay Area to work in PR at Horn Group before getting her start in retail.