Michelle Evans drives Euromonitor’s retail and digital insights and engagements, providing actionable insights into the evolving path to purchase. Based in Chicago, she has more than 15 years of experience covering retail.

Clients across a range of industries tap into her in-depth knowledge of digital transformation, e-commerce, and tech innovation to accelerate growth strategies. Recognised as a retail thought leader, she was named a top retail influencer by RETHINK Retail (2021-2026). She leads the NRF’s Industry Partner Council as a member of the steering committee.

She has shared her expertise across industry events, including NRF: Retail’s Big Show, Shoptalk, Groceryshop, World Retail Congress, Money20/20, Finovate and eTail. Leveraging her master’s degree in journalism from Northwestern University, she has a reoccurring column in Forbes and is regularly quoted in publications globally.