As Head of Digital, Media & CRM for the Americas at Dolce&Gabbana Beauty, she founded the region's media department and today leads a full-funnel media ecosystem across North America and Latin America, spanning brand awareness, performance, retail media, and CRM-led loyalty. Her remit is deliberately integrated: by owning paid media and site experience together, she turns the path from cinematic brand storytelling to checkout into one continuous journey rather than a handoff between teams. That end-to-end control is how she aligns prestige brand equity with measurable sell-through.

With over a decade of experience across luxury, beauty, technology, pharma, and financial services, including performance strategy at Publicis Groupe, Patrizia is fluent in the machinery modern commerce and media run on: retail media networks, marketing mix modeling, incrementality testing, first-party data, CRM, programmatic, CTV, as well as traditional channels like OOH and Linear TV.

A Columbia Business School MBA, Patrizia is a multilingual, Miami-based leader known for scaling complex digital portfolios, building and mentoring high-performing cross-functional teams, and translating media innovation into commercial results.

She speaks regularly at industry conferences on media, retail media networks, ecommerce, and the impact of AI across these channels.