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Rob Garf

Head of Strategy
Cordial

Rob Garf has sat on all sides of the retail table — as practitioner, industry analyst, strategy consultant, and software executive — to accelerate digital transformation. He's worked with executives from around the world to connect, inspire, and shape our community. Rob is currently Chief Strategy Officer at Cordial. He was most recently General Manager of Retail and Consumer Goods at Salesforce where he led product strategy and industry insights.   Rob loves speaking, facilitating, and participating on retail boards. He's a RETHINK Retail Top Expert and on the Executive Leadership Committee for the Retail AI Council.

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