Lapinsky is particularly passionate about the connection between consumer shopping preferences and business performance, creating tailored approaches for companies based on their unique market position, customer base and capabilities. She also leads AlixPartners’ annual Consumer Sentiment Index, which studies more than 9,000 consumers to understand what they expect from retailers and brands and which companies they perceive as “winners” across fashion sectors.

Prior to joining AlixPartners, Lapinsky lived and worked in Shenzhen, Toronto, South Asia and Europe, directing sourcing, manufacturing and product development. She holds a mechanical engineering degree from Queen’s University in Canada.